A change will do you good

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Hi There,

Change happens. How we drive it, flow with it and manage the unexpected is the marker for success.

Eric Ryan, NASCAR’s VP of Communications, learned how to adapt to a major change this year when he moved his family from Brooklyn to Orlando, Florida to join the storied brand in growing their audience.

RG has managed changes in how brands step back into the world with in-person gatherings, and we’re learning by hosting our own events (with minimal awkwardness).

With big changes coming our way because of how Apple’s latest iOS update and the new Apple Mail Privacy Protection will affect marketing data, we’ve got your back.

We want to change the world for the better, too, and so we’re excited about all the ways we’re taking action on Giving Tuesday. Read on for ways your company can do it, too.

Cheers,

Marisa

Eric Ryan: Building the NASCAR Brand

When Eric Ryan came to speak at a recent Ricciardi Group Lunch & Learn, we were excited to discover what would cause a fellow New Yorker and (former) NASCAR-novice to leave the city and his beloved Brooklyn to move to Florida. Turns out that when it comes to NASCAR, there’s more than meets the eye.

Get the insights here

How Marketers Move Forward from Apple Mail’s Privacy Protection

The iOS 15 update is here, and it might turn out to be a headache for marketers. Data points you may currently take for granted—such as opens, IP address, and location—are about to get harder to parse for Apple Mail subscribers in your lists. Now is a great time to reassess your email marketing tactics and to choose the right customer-centric KPIs to track your success.

Read our MPP playbook

Meeting in Person Again Brings Out the Humanity in All of Us

So your company is returning to the office and reintroducing events for the first time post-pandemic. How do you make sure that your clients and employees are excited to return and feel safe doing so? Here’s our human-centered thinking on reentering public areas after two years and handling the messiness of it all.

Read more about our approach

Thanksgiving is right around the corner and there’s a lot to be thankful for this year. To get in the spirit of the holiday, we polled our team to see which Thanksgiving side dish is our favorite. Check out the results here!

Mark your calendars! Giving Tuesday, the global generosity movement that comes once a year, is November 30th this year. Not sure how to celebrate? Here are three simple ways to volunteer and do your part to change the world this year.

Did you know that there’s an unspoken rule for ordering multiple adjectives before a noun? Chances are you’ve already been obeying this grammatical law without even knowing it. See why this article went viral and learn more about the mysterious method.

We love a good happy hour, especially at RG neighborhood faves like Houston Hall, The Standard Biergarten, and City Vineyard. One of our team top picks, Torch & Crown, is in this Thrillist roundup. Spy any of your own local haunts?

Say cheese! We recently had our headshots taken for the launch of our new site (stay tuned for more on that). Here’s the Spotify Playlist we listened to during the photoshoot! 10/10 recommend for the next time you need to be camera-ready.

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