Welcome to the fall edition of Brain Candy. Like fine-tuning your fantasy football lineup, consistently adapting your marketing strategy is key to lasting success.
Welcome to the fall edition of Brain Candy. Like fine-tuning your fantasy football lineup, consistently adapting your marketing strategy is key to lasting success. Are you focused on your product, brand, or rapid growth? It's time to manage your team and build a winning strategy.
In this issue, we're getting specific with strategic tips tailored for different marketing plays:
For marketing executives, our quarterbacks, we explore how to lead your team with the power of upstream thinking and bravery.
For those skill positions, we uncover how brand and performance marketing can work together like a well-coordinated offensive unit.
For business leaders and coaches, we're sharing key news and themes you should intercept to stay ahead of the competition.
And for the special teams blocking & tackling websites, our latest launches demonstrate that table stakes can't be overlooked.
So, let's dive in and explore the playbook for marketing success.
Down, set, hike!
The RG Team
Upstream Thinking Isn’t Just a Buzzword
RG’s own Jennifer Ogden, Head of Strategy, breaks down the game-changing concept of “upstream thinking” in this recent article. Discover how thought leaders from diverse backgrounds, including renowned psychologists and business experts, are leveraging this mindset to:
Marisa Ricciardi, Founder & Managing Partner of RG, recently shared her thoughts on modern marketing leadership with CMO Alliance. Read the full article to learn:
🎨 The art of strategic growth and how it can propel your marketing.
🔬The science behind data-driven decision-making for success.
📚 Real stories of bravery in the marketing world, and how they shaped industry leaders.
Taylor Swift and Travis Kelce's relationship might be a publicity stunt, but the relationship between your brand and performance marketing shouldn't be. Unlock the keys of marketing success with this article, where we explore how these two functions work in tandem to accelerate growth. Find out how your team can:
🤝 Build trust and recognition with a strong brand identity.
📢 Create content that resonates with consumers during their research-driven journey.
📊 Leverage established brand awareness to drive down-funnel marketing objectives.
Alpine's new website, a design-driven digital ecosystem, unleashes the Alpine Investors' brand. RG collaborated to redesign and streamline the site, enhancing the UX and showcasing their investing strategy, approach, and culture with custom video and photography.
Toppan Merrill released its new, transformed brand and website. We were pleased to be a part of this journey, which began 12 months ago, along side a committed group of talented partners.
Sphere's website launch marks a milestone for the company, as they have become Pioneers of Identity Hygiene, helping to close critical information gaps in the cyber ecosystem.
RG partnered with Ethisphere to rebrand and revitalize their identity, resulting in a new website that solidifies their position as the central hub for ethical acceleration within the Ethics Economy community.
PE Firms to Perpetual Capital: YEAH!
#ICYMI, here are the top editions of our sister newsletter, Chaos Coordinator, from this past quarter. Topics include: perpetual capital lending a hand to PE, a potential government shutdown, the five stages of FinTech, new rules for Money-Market funds, and more.
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