This quarter, we’re playing matchmaker. Between humans and AI. Between brands and the audiences they’re built for. Inspired by the dynamics of Love Island (minus the drama), we’re exploring how great marketing is really about great chemistry. Our latest edition dives into the pairings that are shaping the future:
How Humans and AI Will Shape Marketing Together
It’s not man vs. machine, it’s the power couple redefining strategy.
The Online Town Square Is Changing
Community isn’t dead, it’s just moved. Here’s how to find and engage your people now.
Trust, Simplified
For Gen Z and beyond, design is the new language of credibility.
Love might be unpredictable. But great marketing matchups? We’ve got the strategy for that.
-Team RG
Your Next Power Couple: Marketers + Machines
AI won’t replace marketers, but it will transform the way they work. In this piece, we unpack why the future of marketing belongs to those who know how to partner with AI, not compete with it. From automating the mundane to amplifying strategy, AI is clearing the way for marketers to focus on what truly drives impact: influence, imagination, and connection. This is your guide to thriving in the next era of marketing—where the best ideas still start with people.
Finding the Right Fit: Where Your Audience Is Going (and Why You Should Follow)
The entire digital community space is shifting, and audiences are exploring new platforms in search of better connections. Just like any good match, today’s marketing success depends on showing up in the right places, with the right tone. This blog examines where attention is shifting, including niche newsletters to emerging social spaces, and how marketers can build real alignment with audiences seeking more than just surface-level engagement.
Love at First Swipe: Designing Interface with Intent
First impressions matter, especially when your audience is just one swipe away from moving on. In this article, we explain how smart UX/UI isn’t just about aesthetics. It’s a trust builder, a brand differentiator, and a direct line to the consumer. From bold colors to human-first design, learn how leading FinTech brands are making digital feel personal, and what B2B marketers can steal from their playbook.
Let's Get Physical: What the Analog Revival Means for B2B Marketing
In our increasingly digital world, consumers are seeking tangible experiences. This "analog revival," driven by digital fatigue and a desire for authentic connection, presents a unique opportunity for B2B and financial services brands. Our latest article explores how brands can integrate physical and analog elements to build deeper loyalty through tactile moments and meaningful engagement, balancing digital performance with a human presence. Learn how your brand can connect in a more human way.
Built to Last: BAM’s Timely Campaign Hits During Market Shake-Up
BAM’s new advertising campaign recently debuted, and the message is simple: Investors can “Build a Stronger Portfolio” with BAM Mutual. The campaign highlights iconic images of essential infrastructure across the US, emphasizing that municipal bonds finance the backbone of America and that BAM-insured bonds provide an added layer of security and guaranteed income. Check out the new ads on CNBC, Bloomberg Radio, The Bond Buyer, Municipal Market Analytics and beyond.
Last month, we attended AWS’ Women in FSI, the FSA, and NYC Fintech Women for thought-provoking conversations on how leaders in blockchain, crypto, and AI are shaping the future of finance. The challenges facing digital assets today echo early doubts about digital transformation, but the playbook from TradFi still holds. From regulation to scalability, the path forward will be paved by those who combine deep institutional experience with a future-focused mindset.
#ICYMI, here are the top editions of our sister newsletter, Chaos Coordinator, from this past quarter.
Topics include: BofA's romance with its chatbot Erica, AI avatars catfishing in the C-suite, and the fizzling relationship between corporations and Pride.
