June’s new trend? Calling out brands who dipped on the LGBTQ+ community.

Rainbow capitalism has entered its flop era. Once vocal supporters of the LGBTQ+ community, a growing number of brands are hitting snooze on Pride. Nearly 40% plan to scale back this year, according to Gravity Research. The culprit? Political heat, particularly from conservative voices. But the retreat comes with a receipt. Target learned this the hard way. After right-wing backlash over its 2023 Pride collection, the retailer yanked displays from some stores. This year, the vibe was even more subdued. That shift didn’t go unnoticed: Twin Cities Pride, Target’s hometown celebration, rejected the company’s usual $50K donation, not over rainbow T-shirts, but because of the company’s quiet dismantling of its DEI commitments. “They let me know what was happening, and after looking it over, there were just some things that we were not comfortable with,” said executive director Andi Otto.

Meanwhile, Costco clapped back at conservative critics, defended its diversity efforts, and gained customer loyalty in the process. As brand loyalties shift, rebuilding trust won’t be easy, or fast. “Would it gain back the trust of the consumer right away? Absolutely not,” Otto said. “But… there is always a path to come back.”

Who needs suits and studios when you’ve got high kicks and hustle? Geno Schellenberger and Jack Westerkamp, both 27, are the chaotic geniuses behind “60 Seconds of Advertising News,” a hyperactive daily roundup that’s become must-see social media for ad execs everywhere. What started as a pandemic podcast in a suburban Chicago basement has evolved into Breaking and Entering, a B2B media brand that’s now rubbing elbows (and getting headlocks) with ad royalty from Cannes to Madison Avenue. Filmed in a barebones NYC office, the duo’s format is lo-fi and full-throttle, sprinting through headlines, agency wins, and industry gossip, all punctuated by gymnastic feats and the occasional injury. “Advertising is the most fun part of business,” says Frances Webster of Walrus, summing up why their approach works. With a Morning Brew-meets-Barstool vibe, they’re giving the ad world its long-overdue dose of personality. Bonus: they’ll slap your logo above their whiteboard for a sponsorship fee. Guerrilla marketing? More like gorilla marketing.

This isn’t just a fun content play, it’s a case study in relevance. These guys cracked the code on how industry news should be delivered in 2025: fast, funny, and unfiltered. They’ve made advertising feel exciting again, not just for the old guard but for the next generation. And if they happen to break a light or a bone in the process? Even better.