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Hi there,

With the deluge of breaking news comes advice on all of the things you should do. That, paired with our hybrid world, has heightened the demand to be “always on” virtually and IRL across all facets of life–work, parenting, socializing, etc. This need to keep up and continuously connect has us all in stimulation overload; even the extroverts need a minute.

So this year, we’re focused on getting straight to the point. Here is a trimmed-down version of Brain Candy, rounding up our top content from this quarter. Our goal is to arm you with the context and strategies you need to make smarter decisions and to get sh*t done.

Cheers,

The RG Team

Going, Going, Gone to Market

Speaking of stimulation overload, the digital landscape is oversaturated with content and advertising. Plus, bots are continuously on the rise…You and your business may be experiencing more SPAM than ever before. And you could be part of the problem.

Mass marketing tactics are easy and tempting, but your audience deserves better. RG's own Jay DiPietro (COO) and Megan Creighton (Head of Digital Strategy) teamed up to create this three-part series to help you find smarter ways to go to market. Check it out now to learn how to use first- and third-party data sources to develop an account-based marketing strategy focused on driving real growth for your business.

• Part 1: The Side Effects of Mass Marketing
• Part 2: Don't Be the Spammer That Goes to Market
• Part 3: 3 Ways to Activate Your Account Intelligence Data

NYC ChatGPT Actually Has 12 Seasons

ChatGPT stormed through the first quarter like a hurricane, and similarly, its trajectory was difficult to track. One minute AI was going to revolutionize the way we work, the next it was more unhinged than a Kendall Roy rant. We created this timeline to chart its evolution to date, and it may look a little familiar to anyone who has lived in NYC...

Empathy as a SuperPower: Key Highlights from Marketing Society's Fishbowl Event

A culture of empathy can be a significant driver in commercial success, but nurturing an empathetic organization comes with challenges.

Alana Haramaty, Brand Strategy Director at RG, recently attended the Marketing Society’s Empathy as a SuperPower Fishbowl event in NYC, where they discussed these challenges. During the group conversations, she found that the two most prevalent themes were time and proximity, which can create barriers to building empathy internally within our own teams and externally in our marketing initiatives.

Read more key insights from her time during the event including why empathy matters in building a successful, growth-driven organization and its impact on our work as marketers. 

From SBF to SVB: Culling Through the Chaos

This wouldn’t be a quarterly round-up without discussing major news and headlines, including the FTX & SVB bankruptcies and the ripple effects they had across banking and the economy. We’ve been keeping our finger on the pulse in our Chaos Coordinator newsletter, and have included a roundup of the top Q1 editions below:

MAR 10

FEB 9

JAN 6

What We've Been Up To...

Unveiling Maynard Nexsen

Two preeminent southeastern law firms Maynard, Cooper & Gale, and Nexsen Pruet engaged the Ricciardi Group to develop the brand identity for their newly merged firms. The logo has an upward tilt of modern columns evoking the heritage of jurisprudence with a drive toward innovation. Now with a combined 23 offices and 550+ attorneys, Maynard Nexsen's shared dedication to excellence is the cornerstone of their foundation. Congratulations to the Maynard Nexsen team!

Welcome, Jen Ashlock!

We're thrilled to announce that Jen Ashlock has joined the RG Team. Based in Kansas City, this rockstar, previously the CMO at Tortoise Capital Advisors, was looking for inspiration and a new challenge, led by some strong and fearless women. She felt that RG was the obvious choice.

A LITTLE MORE ABOUT JEN:

What is the biggest difference between the client and agency sides?

I love that I get to immerse myself in different companies across multiple industries to help them grow and navigate through the marketing journey. Every project is different and exciting bringing on different challenges and opportunities.

What's my guilty pleasure?

Cooking shows! I love all of them! Top Chef, Tournament of Champions, Next Level Chef, Chopped, Iron Chef. I'm obsessed and have them on in the background at all times.