In our summer edition of Brain Candy, we're providing resources to support the diverse range of activities that demand marketers' attention. From setting high-level strategies to mastering intricate channel tactics, marketers face a myriad of responsibilities.
As we round up the news of this past quarter, macro events in financial services and marketing have altered the landscape. Everything from AI trends to Google updates has influenced strategies, necessitated new toolkits, and presented unique considerations for brand builders.
Read more for insights, strategies, and practical solutions to tackle the challenges marketing leaders are facing today.
Cheers,
The RG Team
We’re still listening to AI Drake.
#ICYMI, here are the top editions of our sister newsletter, Chaos Coordinator, from this past quarter. Spoiler alert – topics include: FTX the reboot, Apple savings, short selling, FinTech’s comeback part deux, the launch of 3AC ventures and you guessed it…Artificial Intelligence.
Discover the transformative potential of culture in volatile times. Jennifer Ogden, our Head of Brand Strategy, highlights the importance of staying true to core identity amidst pivot fatigue and trend-chasing. Embracing culture as a strategic imperative enhances employee loyalty, builds trust with customers, and paves the way for sustainable growth. Check out the full article to learn how to build a culture of resilience.
GA4 is here… Are you ready? Google Analytics UA will be retired officially on July 1st, 2023. The long-standing data property will no longer be around, so it’s important to be prepared. In case this fell to the bottom of your to-do list, we got you covered. Review this blog, from RG’s digital strategist Ari Robbins for some migration tips and insights.
What is the true value of a brand? This burning question brought us together at an insightful event hosted by WARC & IAA, where we examined the world of B2B brand valuation. We witnessed the unveiling of the Global Most Valuable B2B Brands Index 2023 Report by Brand Finance, revealing the top 100 brands that contribute a staggering $2 trillion in brand value. Read more to find out our three key takeaways from the event.
We're proud to have partnered with Oppenheimer & Co. Inc. to launch their new brand campaign centered around The Power of Oppenheimer Thinking. The campaign focuses on placing clients and partners at the core, supported by extensive research to understand their needs and the value Oppenheimer provides in helping achieve their goals. The unique approach was brought to life through placements in premier financial services publications like The Wall Street Journal, Barron's, CNBC, and Bloomberg. This remarkable team effort has resulted in not only significant brand exposure but also a CTR that is 17x the financial services industry average.
Homrich Berg, a wealth management firm with offices in Georgia and Florida, wanted to re-invigorate a campaign that the Ricciardi Group architected for them in mid-2022. In addition to updating the original campaign assets, the team built out an entirely new set of creative to bring a new brand message to life across multiple channels like email, display, and social media. This message focused on Homrich Berg's unique position as a wealth manager who meets "The 6 Cs" of a modern financial advising relationship: Care, Conflict free, Credentials, Comprehensiveness, Coordination, and Continuity.
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